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Project Highlights:
 
Company/Agency Name: US Army /
Weber Shandwick
Situational Analysis:
Project Name: “Army Athletes Achieve Gold Medal Mission” The U.S. Army has faced a challenging recruiting environment over the last few years, so they enlisted Weber Shandwick to develop a media relations campaign promoting an unexpected view of Army service that would draw interest from a young adult audience...
Key Achievement(s): ▪ Secured 156 Media Placements

▪ Army Message Penetration of 93%

▪ Achieved Overall ROI of $0.01 per Impression

Supporting URL(s): http://www.armyathletesolympians.com
Award(s) Garnered: Winner − Best Use of Research and/or Measurement

Winner − Best Use of Broadcasting (TV and/or Radio)

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